Several
years ago, I learned just how arduous
establishing a merchant account and accepting
credit cards for retail purchases could be while
involved in the ground floor of a business
venture. Accepting credit card transactions is
all too-often a painful step in the life of any
business. Merchant account providers are
everywhere, but setup fees, unscrupulous online
banks, and mysterious lingo and charges can make
getting an account confusing and costly.
The worst part of the entire process was
that, even after setting the credit process in
motion, my fledgling little company was locked
into the somewhat archaic limitation of needing
to process transactions from a fixed phone line.
At the time, I had looked for a way to process
credit cards while on the go, but no wireless
solutions seemed to exist -- at least none that
were within the grasp of our budget and
logistics.
Times change, and today's wireless PDAs have
made mobile credit card processing an
inexpensive reality. Indeed, I recently
discovered that Advanced Merchant Solutions
(http://www.merchantanywhere.com) offers a
wireless merchant solution designed expressly
for wireless-capable PDAs like Pocket PCs and
Palm-OS devices.
The solution revolves around Pocket Verifier,
a $39.95 software package that transforms nearly
any wireless PDA (such as the Palm VII or a
Pocket PC or Palm device with a wireless modem
installed) into a portable credit card
processing machine that communicates directly
with Visa/MasterCard transaction servers. When
processing a sale, simply enter the credit card
information into the PDA manually and beam it
off to the servers for processing, in real-time
as the sale occurs. No need to synchronize with
a PC to transfer the data and no intermediate
servers to manhandle your sensitive data, it all
goes straight to the credit card companies. Of
course, you can still use a PC to view all of
your transactions online afterwards.
If you have a Palm PDA, you don't even have
to enter the information manually -- instead,
you can get an optional card reader, called the
PalmReader Plus, and just swipe the card. The
PalmReader Plus (which costs $199) connects to
the Palm VIIx, Handera 330, or Kyocera
Smartphone. The company says that a new reader,
which includes an integrated printer, will soon
be available for more PDA models.
What sets Pocket Verifier apart from other
credit card solutions is not just the wireless
connectivity, as cool as that is; instead, it's
also a very user-friendly, affordable merchant
account. If you're new to the world of credit
card processing, you'll appreciate the fact that
Advanced Merchant Solutions helps you create
your account from scratch via an online form.
You can complete most of the form online, then
sign and mail the finished package. A few days
later, you are sent your merchant account number
and you're ready to start swiping cards.
The merchant account costs just $25/month
with no setup or application fees; each sale
costs 30 cents and you're charged 2.2 percent.
If you have a card reader and swipe the card,
each sale is just 1.69 percent, since swiping is
proof that you had the card in hand to make the
transaction. If you're looking for a way to step
into credit card processing, Pocket Verifier
could be your ticket -- especially if the
ability to swipe cards on the go is a priority
for your business.