Promoting your Web Site!

The best way to add to your existing sales is to bring more potential
customers to your web site.  If you don't have a site- start now!


Making your Web site a success:

Many of our merchants operate an on-line store or web site in order to increase their sales.  We often get questions on site promotion, and so we have decided to use this issue of our newsletter for this purpose, and share some of our hard-won ( and proven- as you will see) knowledge with our merchants.

What the heck is a Froogle??  EVERYONE knows Google, the fantastic search engine.  In Fact, if you are not using Google Adwords to promote your site, then the best advice I have is: START NOW.  If you are, or aren't, but want to take advantage of a new, FREE method of boosting your Google listings, list your products in Froogle, Google's younger sister.  Why??  Well, how about this:  Google is serving Froogle results in it's searches... at the top!   It's enough that the big Search Engine newsletters are posting comments like: 

Froogle Hurting Affiliate's AdWords? Many people think Froogle could cause competition between AdWords customers and those in the Froogle index. Linda Buquet, owner of 5staraffiliateprograms.com said, "a lot of my affiliates do use Adwords for advertising... I know a lot of people are worried about [Froogle] affecting not only their Adwords click-through rates but also regular Google search terms."  - Web Pro News

When a major change comes along in search engine operation, some win, and some lose.  Post your products on Froogle (FOR FREE) and be on the winning side.  Note: You can get info on submitting here.

  With that said, read carefully: DO NOT PAY ANYONE $200 to $300 DOLLARS TO PROMOTE YOUR SITE!!!  Most of these companies will take a generic description of your site, and 'cram' it into the registration servers.  This is one of the big rip-off's going around today.  Some of them will even get you 'banned' from the major engines using 'black-hat' techniques. We use the FREE service at www.selfpromotion.com , and we get to tailor each and every submission to optimize its placement.  This site is extremely informative, and best of all its FREE.  They do ask for a donation if it works for you (It did for us, and we contribute annually), but that's totally up to you.  By the time you get done with this, you will be an expert at site submission, and you will know how internet promotion really works (You get a full course on pay-per-click, which is PROBABLY how you found US in the first place).

Once you have started to promote your site, you need to keep track of how your site is progressing.  Here is another gem:  The Alexa toolbar for Microsoft Internet Explorer can give you full metrics on how popular your site is, how many pages of the average visitor views, and how long they stay!  AND ITS FREE TOO!  Another advantage it has, is that BLOCKS ALL THOSE POP-UP ADS as well.  In addition, Alexa's Related Links are a great way to discover new sites. As you surf the web, the toolbar is constantly updating with information about where other users visit ( a great research aid, and it shows you all the competitors for every site you visit, including yours!)

Does all this stuff really work?   Take a look.  US Wireless Data, Inc. has been publicly held since 1993 and is traded under the symbol OTC: USWE. They have spent MILLIONS on marketing, and are the 2,820,043rd most popular site.  Advanced Merchant Solutions' site, www.merchantanywhere.com has been active since March 2001, and we are the 29,177nd most popular site on the web.  This means our site is over 96 times MORE VISITED than the corporate giant's.  The primary difference is we use these tools.  Load the Alexa toolbar on your browser, and see how your competition stacks up against you!


Stats for
USWirelessData.com

Stats for:
Merchantanywhere.com

(statistics taken from Alexa, Internet Inc, an Amazon.com company on 10/28/2004)

 

You can try to be #1, but Yahoo! has had that for some time now...

As you learn about site promotion, you will learn about tracking URL's and how they can help you determine what is working (do more of that), and what is not (do less of these).  After a few years, you may have more insight than what you find at www.selfpromotion.com, but it is definitely the best resource to get you there.  Pay-per-click can be expensive to learn, but here is the best tip ever, if your keywords are expensive:  Instead of trying to outbid the competition on the expensive keywords, bid the minimum (you may be the only bidder) on COMBINATIONS of keywords, and common misspellings!.  Sure, a lot of these may be taken, but if you do thousands of combinations, and only bid on those combinations that have no competitors, you may end up with as many total 'hits' as the big guys!

Merchantanywhere has the wireless credit card, check guarantee solutions for you!
Example of banner ad with a "Tracking URL"

    I hope that these tips help you successfully promote your web site to your customers.  If this works for you, please, tell your friends about www.merchantanywhere.com.

    Sincerely,

    Dennis Ideue,
    PalmSource Software Champion
    Microsoft Mobile Solutions Partner
  Send us an email, and let us know how this worked for you!
  
Dennis@merchantanywhere.com
   www.merchantanywhere.com  
   www.mobileverifier.com
   www.nSwipe.com  

   Tel:   (714) 449-0211 
   Fax:  (800) 360-7951