Merchant Newsletter - March 1 2004

Say hello to our new format!  We are publishing our newsletter in a more familiar style, to help indicate its informative nature.  In these newsletters, we will be providing information on new products, services, and ways to promote your business, avoid fraud, and save money!   We prosper when our merchants prosper, so we have a vested interest in seeing you succeed.

Beware! there is a new email scam stating that "Your Paypal Account is about to Expire"  Watch out!  This is NOT from PayPal, and is only an attempt to get you to divulge your credit card and PayPal passwords to people who want to take your money!  Delete on sight!!!

KingCart users now have the ability to add the CVV2 verification to their online transactions.  CVV2 stands for Card Verification Value, and it is the three numbers on the back of the card, in the right-hand side of the signature panel on Visa, MasterCard, and Discover as seen below:

American Express has a similar feature, called CID, on the front of its cards.  
In order to implement this feature, it is necessary to make sure the link in your "Gateway Settings" is the new one, that contains: "webservices.primerchants" rather than the older "oc2net.net" location.  In addition, you need to select the "CHECK CVV2" checkbox. 

this feature adds extra security, to your internet transactions.  When credit card numbers are stolen online, or their magnetic strips are 'skimmed', the CVV2 number is not available to the fraudster.  Of course, that does not protect you against the person whole stole the entire card or wallet, but if you use Address Verification, and ship only to the confirmed billing address of the card, you have a great layer of protection.  (If I have your stolen card, I can only have merchandise sent to YOU, which does ME no good...).

Price increases on our incredibly popular, award winning, Palm VIIX systems will go into effect on April 15th.  We are giving all our merchants the advanced notice and opportunity to purchase "The Works", our system with Palm VIIx, and Pocket Merchant at its special $349 price.  After April 15th, our web site will be updated to the regular price of $399.00.  This is the system that received "Top Pick" by Handheld Computing magazine, where they called it "Just about Flawless"

Great Deals from Sprint, T-Mobile, Cingular, and AT&T on the TREO 270 and 300 Palm Smartphones!  Now that Handspring has released the TREO 600 (their new $600 flagship), there are FANTASTIC deals to be had on the 300, which is a COLOR, Palm OS handheld, and cell phone in one, with an integral keyboard.  These units are available online for as low as 99 dollars!  This is one of the coolest, most rock-solid units we have used, and it received a rave review by Mobility magazine!

  Important Fraud Information: While we feel most of our merchants already know this, we have received a large number of calls from prospective merchants who want to set up an account because they have made a large credit card sale to Indonesia.  While most companies would just sign them up and collect fees, we have worked with these prospective merchants, helped them investigate the potential transaction, and discovered in every case that these were fraudulent transactions- the merchant would have been ripped off, and responsible for the return of the funds!  We know how hard it is to turn down a sale, especially when it is one of the largest you have ever made, but if you receive a request for a BIG sale from Indonesia, and they want it NOW, and have a long story why they must use a credit card... beware!

Track your web site's popularity, and your competition's as well!  The Alexa toolbar for Microsoft Internet Explorer can give you full metrics on how popular your site is, how many pages of the average visitor views, and how long they stay!  AND ITS FREE TOO!  Another advantage it has, is that BLOCKS ALL THOSE POP-UP ADS as well.  In addition, Alexa's Related Links are a great way to discover new sites. As you surf the web, the toolbar is constantly updating with information about where other users visit ( a great research aid, and it shows you all the competitors for every site you visit, including yours!)

Copyright (c) 2004 Advanced Merchant Solutions, Inc. All Rights Reserved

Merchant Information is a newsletter that is available to all members of MerchantAnywhere.com and Advanced Merchant Solutions, Inc. This newsletter is provided as an informational tool designed to keep you up-to-date on the latest news and tools available for mobile commerce and merchant processing. As with all user information, we do not give or sell your personal information to any outside company for its use in marketing or solicitation. To unsubscribe from this newsletter, please reply with “REMOVE” in the subject line.